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Meeting Martha

June 18th, 2011 5 comments

It seems all international personalities eventually make their way to Dubai ….

And can you guess who was at the Mall of the Emirates today?

Martha Stewart!

Her vast empire just got a little bigger. She was at Tavola today launching her new magazine Martha Stewart Weddings Arabia. She’s a savvy businesswoman, so she must know weddings are a big industry in this part of the world.

Martha signing a cookbook for me "Pies & Tarts"

Martha came across lovely and polished, quite youthful for her 69 years. She was patient and graceful with the hoards of loyal (and slightly over-excited) fans that came out to see her. Just like any Dubai event, the crowds were an international mix of people (mostly women in this case) from all over the world.

According to Martha’s blog, she has a growing portfolio of international magazines. Two of her magazines are now available in Arabic: Everyday Food & Martha Stewart Weddings, which are published in Dubai, Egypt, Jordan, Lebanon and Syria (interesting that Dubai is listed as though it’s a country).

Thank you to Tavola & Wakami for pulling off a great event. You can read more about Martha Stewart’s visit to Dubai here.

What do you think of the Martha Stewart brand in Arabia?